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Tuesday, September 20, 2016

Easterseals And Parents Magazine Bring The Disability Conversation To The Forefront

Championing children living with disabilities along with their caregivers and families
CHICAGO, Sept. 19, 2016 -- Everyone will face disability in their lifetime – whether personally or as a caregiver. Easterseals (formerly Easter Seals), the indispensable resource for people and families facing disability, salutesParents magazine for showcasing in its October issue the helpful lessons that parents of kids with special needs can teach allparents about raising great kids. This shift in the conversation highlights Easterseals' longstanding efforts to change the way the world views and defines disability.
"Working with Parents has given us a powerful platform to raise awareness for the 56.7 million Americans that face disability each day and emphasize how Easterseals provides exceptional services, education and advocacy for people and families facing disability," said Jennifer Bielat, senior vice president, integrated marketing at Easterseals. "We applaud Parents for its continued efforts to bring disability to the forefront, and we are so thrilled that the magazine continues to take steps to normalize disability by selecting a mom and a child who has special needs to be featured on the October issue's cover.

"Parents is grateful to Easterseals, a longtime advertising partner, for the work the organization does to help support families facing disability," said Dana Points, editor in chief of Parents. "Its resources, including its free online screening tool that helps parents track milestones and learn what to do if something's not quite right, have helped countless families."

Easterseals and Parents have been partners for a decade, as they share a common bond supporting and providing resources for parents of kids with disabilities. Easterseals' longstanding efforts to help families with special needs is mentioned in the OctoberParents Editor's Letter.

From developmental screenings to early intervention programs, Easterseals is a partner to thousands of families facing disability or delays in their child's development. For children under the age of five, Easterseals is the leading provider of early intervention services—including occupational, physical, speech and Applied Behavioral Analysis (ABA) therapies. All parents can access Easterseals' free online screening tool and other resources at Easterseals.com.

For more information on Easterseals, visit Easterseals.com or find the October issue of Parents on Texture or www.texture.com.

About Easterseals:For nearly 100 years, Easterseals has been the indispensable resource for people and families challenged by disability. Now, as America faces a broad range of new issues, we make a major, positive, life—changing difference in the lives of people and families challenged by today's disabilities. The work we do every day is redefining disability for the 21st century.

About the Meredith Parents Network:The Meredith Parents Network is a collection of parenting brands targeting millennial women – Parents, FamilyFun, Ser Padres, Parents Latina and Fit Pregnancy and Baby as well as FitPregnancy.com, Parents.com and Parenting.com – reflecting the multi-faceted experience of what it means to be a mom today. The brands reach moms through dynamic media platforms that engage them in ways they can personally relate to in the moments, places, and languages that are meaningful to them. The Meredith Parents Network reaches a combined audience of over 30 million readers, while the digital properties reach over 11 million unduplicated unique monthly visitors and have a social reach of over 5 million followers.

SOURCE: Easterseals / PRNewswire

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