The Social Challenge : See how often the "R-word" is used openly on Twitter. Challenge "R-word" users to open their minds.

Retard. More than a word to people with developmental disabilities. Challenge yourself, challenge others. Join us in creating a community rooted in equality.

YouTube Uploaded by lifemywayil on Aug 11, 2011

The Social Challenge is a Twitter-based campaign aimed at curbing the use of the r-word in social media. Visitors to the site can see a live Twitter stream of real-time tweets containing the r-word. They can then send a message to those tweeters asking them to reconsider their choice of language.

The Social Challenge is a project of LifeMyWay, in partnership with the Illinois Council on Developmental Disabilities.

Visit The Social Challenge at: http://www.thesocialchallenge.org/